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Airlines Strike Back: Direct Sales Challenge OTAs
19 Feb
Summary
- Indian airlines are intensifying direct ticket sales efforts.
- This move challenges the long-standing dominance of travel agents.
- IndiGo previously withdrew inventory from MakeMyTrip in 2012.
Indian airlines are escalating their direct ticket sales strategies, signaling a significant challenge to the long-held dominance of online travel agents (OTAs).
This shift aims to recapture market share and customer relationships directly. It represents a notable departure from reliance on third-party platforms.
Historically, such moves have caused industry ripples. In April 2012, IndiGo notably withdrew its entire inventory from MakeMyTrip, alleging the sale of cheaper, masked tickets from Kingfisher Airlines. This past event highlights the potential for disruption and strategic maneuvering within the sector.
Disclaimer: This story has been auto-aggregated and auto-summarised by a computer program. This story has not been edited or created by the Feedzop team.
