India's Realty Giants: Prestige Leads Sales Surge

India's prime real estate sector witnessed significant activity in the first half of FY26, with 28 major listed firms collectively booking sales worth approximately ₹92,500 crore. Prestige Estates Projects Ltd emerged as the frontrunner, achieving ₹18,143.7 crore in sales, surpassing industry giants like DLF and Godrej Properties. This surge highlights a strong post-pandemic demand for residential properties.

The market trend indicates a growing consumer preference for reputable developers with proven track records, a shift away from smaller, less established entities. The top five developers alone accounted for nearly 70% of the total sales, underscoring market consolidation and brand loyalty. Companies like Lodha Developers, Signature Global, Sobha Ltd, and Brigade Enterprises also reported substantial sales figures.

This performance metric, sales bookings, is crucial for evaluating developer performance, though revenue recognition often lags until project completion. While listed firms actively report these figures, unlisted entities typically do not. The overall positive trajectory follows a strong FY25, where 26 major firms sold properties valued at ₹1.62 lakh crore.