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India-China Tech Deal: Exports Over Apps
13 Feb
Summary
- India partners with Alibaba.com for export-focused startup program.
- Initiative supports small businesses in reaching overseas buyers.
- New Delhi maintains bans on Chinese consumer apps.

India's government has initiated a new export-focused program in partnership with Alibaba.com, aiming to assist startups and small businesses in reaching international buyers. This initiative, part of the Startup India initiative, will identify and support Indian startups that can help onboard and scale local exporters on Alibaba's global B2B platform. These selected startups will receive commissions and technical assistance to facilitate trade for small manufacturers and traders.
This collaboration marks a selective engagement with Chinese tech platforms, occurring years after India imposed sweeping bans on numerous Chinese consumer apps, including those from Alibaba Group, following border clashes. The current partnership underscores New Delhi's strategy of maintaining restrictions in sensitive sectors while permitting economic cooperation where clear benefits exist, particularly for boosting exports.
Micro, small, and medium enterprises are vital to India's economy, contributing significantly to exports and GDP. Alibaba.com's platform connects millions of buyers globally and has been active in India for over two decades. This move is seen as leveraging digital infrastructure to promote 'Made in India' products internationally. Experts note that such partnerships require regulatory clarity and predictable policy environments to ensure startup confidence.