Home / Business and Economy / India Builds Defender 110: Price Slashed Significantly
India Builds Defender 110: Price Slashed Significantly
27 Oct
Summary
- Local assembly of Defender 110 SUV has started in India.
- Prices for the locally assembled Defender 110 start at Rs 99 lakh.
- Optional features are now standard across Defender 110 variants.
JLR has initiated the local assembly of its highly sought-after Defender 110 SUV at its Pune, Maharashtra facility. This strategic move has resulted in a substantial decrease in pricing for the model.
The locally assembled Defender 110 is now available, with prices starting from Rs 99 lakh and extending up to Rs 1.18 crore. This positions the vehicle as significantly more affordable, with savings of up to Rs 34 lakh compared to its completely built-up (CBU) version. JLR has confirmed that the reduction in price was not achieved by compromising on features.
Instead, the company has integrated a range of previously optional features as standard across all Defender 110 variants. This enhancement aims to provide greater value to customers eagerly awaiting this announcement.
