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India's Hotel Boom: Rates Soar, Demand Surges
16 Dec
Summary
- Hotel room rates and revenue per available room are increasing significantly.
- Strong demand stems from corporate travel, MICE, weddings, and leisure.
- Growth is expanding beyond metros into smaller cities and tier-2 markets.

The Indian hospitality sector is poised for significant growth, as industry leaders predict sustained price increases and market expansion. Experts from Radisson Hotel Group and Royal Orchid Hotels highlight a shift in consumer behavior, driving demand despite potential disruptions. Current growth is primarily rate-led, with average daily rates (ADRs) increasing by 10-12% in peak periods, leading to low-teen growth in revenue per available room (RevPAR).
This expansion is propelled by robust demand from corporate travel, meetings, incentives, conferences, and exhibitions (MICE), alongside weddings and "festive leisure." A key trend is the broadening of demand into smaller cities, with Radisson Hotels noting that 70% of newly signed hotel keys are outside of metro areas. Bengaluru, for instance, has seen a 20-23% rate increase, with projections for micro-markets to grow by 6-7%.




