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Direct Selling India: ₹23K Cr Revenue, 91 Lakh Sellers Strong
12 Oct
Summary
- Direct selling in India generated ₹23,522 crore in FY25.
- The sector has over 91 lakh active sellers, with women comprising 47%.
- Wellness and personal care dominate sales, capturing over 86% of the market.
The Indian direct selling industry demonstrated robust growth, recording ₹23,522 crore in net revenue for FY25. This figure represents a compound annual growth rate of 7% and was supported by more than 91 lakh active sellers.
Women represent a substantial portion of the workforce, making up 47% of active sellers. This highlights the sector's importance in providing independent income opportunities, especially in smaller towns and rural areas.
Key product categories such as wellness, personal care, and cosmetics collectively drove over 86% of industry sales. Geographically, the northern region emerged as the largest market, contributing 26.8% of sales, followed closely by the western region at 24.5%.
While 69% of sellers are aged between 25 and 44, a notable 32% reported consistent monthly income. The Consumer Protection (Direct Selling) Rules, 2021, are recognized as crucial for formalizing the sector and establishing clear operational guidelines.
