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Cement Sector Growth Stalls: Demand Lagging Behind GDP
23 Dec
Summary
- Cement demand growth is significantly lower than expected based on GDP.
- Long-term cement prices have risen slower than inflation.
- Profitability in the sector remains under pressure despite healthy margins.

The cement industry in India is grappling with an unexpected demand slump, a situation that has persisted for the past four years. Traditionally, cement demand closely tracks India's GDP growth, suggesting a potential 10% volume increase given the current 6-7% GDP expansion. However, actual demand growth has been a mere 4-5%, raising concerns about underlying structural weaknesses in the market. This discrepancy points to a demand situation that may be more complex than initially assumed.
Despite reporting healthy operational margins, typically between 25-30%, the sector's overall profitability is facing considerable pressure. This is primarily attributed to the fact that cement prices have not escalated in line with overall inflation over the long term. This pricing dynamic erodes the real value of earnings, making sustained financial health a challenge for cement producers.
The industry has been anticipating a significant revival in demand for several years. However, the persistent gap between expected and actual growth indicates that the expected demand surge has not materialized. This ongoing stagnation highlights the critical need for a deeper understanding of the factors influencing cement consumption and profitability within the Indian economy.




