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Luxury Collective Eyes $1Bn Sale Amid Market Slump
25 Apr
Summary
- Luxury marketing group The Independents is exploring a stake sale potentially exceeding $1bn.
- The company operates 20 creative agencies and employs 1,200 staff globally.
- The sale talks occur despite a challenging luxury market, impacted by global conflicts and slowing demand.

The luxury marketing collective The Independents is reportedly in discussions with its investors regarding the potential sale of a significant stake in the company, with aspirations for a valuation exceeding $1 billion. This move is being pursued despite a noticeable slump in the high-end market.
The Paris-based group, which services prominent clients such as Céline, LVMH, Saint Laurent, and Cartier, has engaged the US investment bank LionTree to review its strategic options. These options may include the sale of an equity stake, though the precise size of any such transaction has yet to be determined.
With reported revenues of £600 million last year, The Independents comprises approximately 20 creative agencies, including Karla Otto and K2, and has a workforce of around 1,200 employees spread across global offices from London to Hong Kong.
The sale process is being navigated amidst considerable headwinds in the luxury market. Factors such as the Iran war's impact on Middle Eastern markets and softening Chinese consumer demand have led to sharp declines in the valuations of upmarket fashion labels. LVMH, for instance, recently cited the conflict for its flatlining first-quarter performance.
The company is jointly owned by its co-founders, including Isabelle Chouvet, Stéphane Courbit's Banijay Group, and the private equity firm TowerBrook. Banijay holds an option to convert its minority holding into controlling ownership by June, adding another layer to the ongoing negotiations which also involve investment group RedBird IMI.