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In-N-Out Ditches Artificial Dyes: Natural Colors Ahead!
21 Jan
Summary
- In-N-Out is removing artificial dyes from select drinks and condiments starting May 2025.
- Natural color sources like turmeric and beta carotene are replacing synthetic dyes.
- Ketchup will transition to real sugar, and artificial flavors are phased out from shakes.
In-N-Out Burger is undertaking a notable menu evolution, beginning in May 2025 by phasing out artificial food dyes. This shift involves replacing synthetic colors like Red 40 and Yellow 5 with natural alternatives derived from ingredients such as turmeric, beta carotene, and vegetable juice. These changes will affect items like the Strawberry Shake and Signature Pink Lemonade.
The California-based chain is also updating its ketchup to use real sugar instead of high-fructose corn syrup. Further ingredient reformulations include natural vanilla in shake mixes and the removal of artificial flavors from chocolate syrup and hot cocoa. Preservatives like calcium propionate are being replaced with natural enzymes in the buns.
These modifications align with federal plans to phase out petroleum-based synthetic dyes from the U.S. food supply, with a broader industry transition expected by 2026 or 2027. In-N-Out's proactive approach positions it ahead of mandatory deadlines, framing the move as a continuation of its internal quality standards rather than a direct response to regulation.
