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Improv Comedy Troupe Teaches Corporate Titans and Pro Athletes to Communicate
23 Oct
Summary
- Second City Works uses improv tactics to train executives and athletes on communication
- Demand for these services has surged due to the rise of social media
- Second City has expanded to new locations and now has over 80 facilitators
In the past 18 months, the corporate training division of the iconic improv comedy troupe Second City, known as Second City Works, has seen a surge in demand. With the rise of social media and the increasing need for executives, athletes, and other professionals to have a strong public presence, Second City Works has become a go-to resource for honing communication skills.
The division, which has been around for decades, teaches clients the fundamentals of improv, not to make them funny, but to help them become better communicators. Under the ownership of Strauss Zelnick's private equity firm ZMC, Second City has expanded to new locations in New York and Toronto, alongside its Chicago home base, and now has over 80 facilitators trained in the art of improv.
Second City Works' client list includes a diverse range of organizations, from tech giants like Uber and Adobe to professional sports leagues like the NHL. The company's "Yes, and..." philosophy, which emphasizes accepting reality and building upon it, has proven effective for both corporate teams and pro athletes navigating the demands of modern media.
As the skills needed for success continue to evolve, Second City Works remains at the forefront, adapting its curriculum to meet the changing needs of its clients. Whether it's a Fortune 500 CEO looking to improve public speaking or an up-and-coming NHL star figuring out TikTok, Second City Works is there to help them find their authentic voice and connect with their audience.
