What is the Atmantan Wellness Centre?

Atmantan is a luxury wellness brand located near Pune, India, that offers integrated, science-backed wellness programs focused on holistic transformation.

How does IHCL's acquisition of Atmantan benefit the company?

The acquisition gives IHCL full ownership of the Atmantan brand and its proprietary wellness expertise, allowing the company to expand its presence in the growing wellness tourism market.

What are IHCL's plans for Atmantan going forward?

IHCL plans to partner with Atmantan's founding promoters to leverage the brand's unique wellness proposition and proven business model, and take it to a wider audience globally, including through the Taj InnerCircle loyalty program.

Home / Business and Economy / IHCL Acquires 51% Stake in Luxury Wellness Brand Atmantan

IHCL Acquires 51% Stake in Luxury Wellness Brand Atmantan

17 Nov

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Summary

IHCL, India's largest hospitality firm, acquires 51% stake in Atmantan
Expands IHCL's presence in the growing wellness tourism market
Partnership with Atmantan founders to leverage their proprietary wellness expertise

On November 17, 2025, the Indian Hotels Company Limited (IHCL), India's largest hospitality firm, announced that it has signed definitive agreements to acquire a 51% stake in Sparsh Infratech Private Limited, the owning company of the luxury wellness brand Atmantan. The deal gives IHCL full ownership of the Atmantan brand and its proprietary wellness expertise, paving the way for expanding the platform in partnership with the brand's founding promoters.

Puneet Chhatwal, the Managing Director and Chief Executive Officer of IHCL, stated that the growing wellness tourism market is witnessing a convergence of health and hospitality, with an increasing number of travelers seeking immersive wellness experiences. By acquiring Atmantan, IHCL is marking its entry into the integrated wellness segment, leveraging Atmantan's holistic and unique wellness proposition and proven business model.