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Detergent Prices Soar: HUL Hikes Costs in October
7 Oct
Summary
- HUL has increased prices for its detergent brands like Wheel, Rin, and Surf Excel.
- Surf Excel Easy Wash has seen four price increases throughout 2026.
- Rising input costs, including palm and crude oil, are behind the hikes.
Hindustan Unilever (HUL) implemented a significant price increase for its detergent products in October. This affects a wide range of brands, including popular names like Wheel, Rin, and Surf Excel, across various sizes and categories.
Notably, Surf Excel Easy Wash has seen its price adjusted upwards four times during 2026 alone. The current hikes span from basic powder detergents to premium offerings, indicating a broad impact on HUL's detergent line-up.
The price adjustments extend to detergent bars and powder packets. For instance, a 250g Surf Excel bar now costs ₹45, up from ₹42, and its 1kg Quick Wash packet is ₹245, an increase from ₹235.
Rin products have also seen price revisions, with its 500ml variant now priced at ₹95 and the 1kg powder at ₹123. This marks the second price adjustment for Rin powder in 2026. Similarly, Wheel powder prices have been elevated, with the 1kg packet now costing ₹93.
These price hikes are a direct response to escalating operational expenses. Increased costs for key inputs such as palm oil and crude oil, coupled with a reported 50% rise in packaging costs, have driven HUL to adjust its pricing strategy.
