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Bollywood Superstar Turned Tech Mogul: How SRK Revolutionized Indian Cinema's Visual Effects
2 Nov
Summary
- • Shah Rukh Khan founded Red Chillies VFX in 2006, pioneering VFX technology in Indian films
- • Red Chillies VFX is now valued at over Rs 2,000 crore, handling VFX for 50% of Indian films
- • SRK's 2011 film Ra.One showcased advanced VFX, paving the way for big-budget, tech-driven projects
As of November 2025, Bollywood icon Shah Rukh Khan has proven himself to be not just a prolific actor, but also a savvy businessman. In 2006, he founded Red Chillies VFX, a visual effects studio that has since revolutionized the Indian film industry.
Prior to Red Chillies VFX, Indian movies were known for their unrealistic action sequences and unconvincing visual effects. SRK saw an opportunity to change this and built a state-of-the-art VFX studio that could rival Hollywood's best. The company has since grown to be valued at over Rs 2,000 crore and is responsible for the VFX in nearly 50% of all Indian films.
The breakthrough moment for Red Chillies VFX came in 2011 with the release of SRK's ambitious sci-fi film Ra.One. The movie featured groundbreaking visual effects, including advanced motion capture, complex CGI characters, and intricate action sequences. While the film underperformed at the box office, it proved that the Indian film industry could handle large-scale, technologically-driven projects.
