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Uttarakhand's 'House of Himalayas' Thrives Globally
6 Oct
Summary
- Brand House of Himalayas achieved over ₹6 crore in sales.
- Launched in December 2023 at the Global Investors Summit.
- Products include pulses, grains, spices, honey, and handicrafts.
The 'House of Himalayas' brand, an initiative by the Uttarakhand government, has achieved significant success, recording over ₹6 crore in sales. Launched in December 2023 at the Uttarakhand Global Investors Summit in Dehradun, the brand aims to connect local rural products with wider national and international markets.
The brand currently features 83 products, including distinctive items such as hill pulses, grains, spices, honey, oils, herbal and personal care products, and handicrafts. These items are being marketed with modern packaging and integrated branding, enhancing their appeal.
The Chief Minister stated the brand's purpose is to open up markets for products made by rural entrepreneurs. With selected products also available in the United States and Canada via Amazon Global, the initiative extends its distribution beyond India. This program is crucial for strengthening the market position of Uttarakhand's local goods and supporting rural producers.
