Home / Business and Economy / Mamaearth Parent Buys Reginald Men for Rs 195 Crore
Mamaearth Parent Buys Reginald Men for Rs 195 Crore
11 Dec
Summary
- Honasa Consumer Ltd. acquired BTM Ventures Pvt. Ltd.
- The deal for Reginald Men is valued at Rs 195 crore.
- Reginald Men had Rs 20.15 crore revenue in FY25.
Honasa Consumer Ltd., the parent entity of popular beauty brand Mamaearth, has officially announced its strategic acquisition of BTM Ventures Pvt. Ltd. This acquisition marks a significant expansion into the men's grooming sector, bringing the premium personal care brand Reginald Men under its umbrella.
The transaction is valued at Rs 195 crore, with Honasa Consumer Ltd. securing a 95% equity stake. The deal was structured on a 'no-cash no-debt' basis, highlighting a straightforward financial arrangement between the two companies.
Reginald Men has demonstrated considerable financial performance, reporting Rs 20.15 crore in revenue for the financial year 2025. Its trailing twelve months' revenue ending October 2025 reached Rs 74 crore, underscoring its growing market value and potential for further development within Honasa Consumer's portfolio.
