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Home Depot Sued Over Customer Data Sales
4 Aug
Summary
- Lawsuit alleges Home Depot sold customer data without consent.
- Virginia privacy law cited in class action lawsuit filed July 1, 2026.
- Plaintiff seeks jury trial to stop data sharing and award damages.
Home Depot is currently embroiled in a class action lawsuit alleging the unauthorized sale of customer personally identifiable information (PII). Plaintiff William E. Wright initiated the legal action on July 1, 2026, in the U.S. District Court for the Eastern District of Virginia.
The lawsuit contends that Home Depot leveraged its retail media network, Orange Apron Media, to enable brands to advertise directly to consumers via the company's website, social media, and physical stores. This practice, according to the suit, constitutes a violation of Virginia's Personal Information Privacy Act.
Wright's legal filing asserts that Home Depot "profits handsomely from the unauthorized sale and disclosure of consumers' purchasing patterns and other personal information." He is requesting a jury trial to declare the retailer's data sharing practices unlawful, compel an immediate cessation of these activities, and provide financial compensation to affected customers.
