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Hollywood Struggles to Break Through as Local Films Dominate Overseas
3 Oct
Summary
- "Ne Zha 2" makes $2 billion in China, while Hollywood films struggle
- Domestic distribution veteran Jeff Goldstein learns new lessons about overseas releases
- Disney's Andrew Cripps says 80% of Japan's box office is local, 90% in China

The global box office landscape has undergone a significant shift in recent years, with Hollywood studios facing increasing challenges in breaking through overseas markets. This is the key takeaway from the discussions at TheGrill 2025, where industry leaders like Jeff Goldstein, the global distribution chief at Warner Bros., and Andrew Cripps, the global distribution chief at Disney, shared their insights.
Goldstein, who has overseen $4 billion in worldwide grosses in his first year, has learned valuable lessons about releasing Hollywood films internationally. He emphasizes the importance of trusting local teams, who can provide crucial insights into the preferences of diverse global audiences. This has become increasingly crucial as many countries, especially in Asia, have leaned more heavily on local films, with 80% of Japan's box office and 90% of China's box office now dominated by domestic productions.




