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Holiday Shopping: Save Big This Season
18 Nov
Summary
- Consumers plan to spend an average of $890.49, a slight decrease from last year.
- Black Friday sales have evolved from a single day to an extended season.
- Price matching guarantees have been reduced by many retailers this year.
This holiday season, consumers are gearing up to spend an average of $890.49 per person, a figure close to record highs despite ongoing inflation worries. Retail sales for November and December are projected to reach between $1.01 trillion and $1.02 trillion, indicating robust consumer spending.
The traditional Black Friday and Cyber Monday events have significantly evolved. They are no longer confined to a single day but have expanded into a prolonged shopping quarter, with many sales commencing in October and extending throughout the season. This shift offers consumers more opportunities for dynamic discounting.
Savvy shoppers are encouraged to compare prices across various retailers and actively monitor promotions. Given that many businesses have discontinued price-match guarantees, it is crucial to review return policies. Additionally, strategies like stacking rewards and avoiding last-minute 'red zone' shopping in early December can help maximize savings.
