Home / Business and Economy / On Holding Stock: Undervalued Gem or Bubble?
On Holding Stock: Undervalued Gem or Bubble?
29 Nov, 2025
Summary
- On Holding's stock shows a significant year-to-date decline.
- The company's DTC channel sales grew 54% year-over-year.
- Analysts value On Holding at $61.29, suggesting it's undervalued.

On Holding's stock performance presents a complex picture for investors. While the company has seen a recent surge in its 1-month share price return, its year-to-date performance remains in negative territory, with a decline of over 20%. This volatility has prompted a closer look at its future prospects and current valuation.
The company's strategic shift towards Direct-to-Consumer (DTC) and e-commerce channels is a significant growth catalyst. DTC sales have reached new highs, accounting for 41.1% of sales in the second quarter and experiencing a substantial 54% year-over-year increase. This expansion into higher-margin channels not only gives On Holding greater control over its brand and customer data but also enhances its gross and EBITDA margins.




