On Holding Crushes Q3 Forecasts, Raises 2025 Sales Outlook by 34%

On November 13, 2025, premium sneaker brand On Holding (ONON) reported impressive third-quarter results that sent its stock soaring 18%. The company's earnings and revenue for the quarter significantly exceeded expectations, and On Holding also raised its full-year 2025 sales forecast.

According to CEO Martin Hoffmann, On Holding had an "amazing... strong quarter" that gives the company confidence heading into the crucial holiday shopping season. Hoffmann noted that the sales momentum has remained very strong in the first days of November.

For the 2025 fiscal year, On Holding now expects net sales to be up at least 34% year-over-year, compared to a previous forecast of a 31% jump. The company is also well ahead of its 2026 target of over $4.44 billion in net sales, which implied a 26% annual growth rate.

The strong performance was driven by exceptional growth in the Asia-Pacific region, where sales more than doubled in the third quarter when adjusted for currency fluctuations. Hoffmann said the Asia-Pacific consumer skews "even younger" and seeks out "premium appeal" that differs from the mass market.

Meanwhile, the company is also seeing increased demand in the US, particularly for new categories like tennis and training sneakers. On Holding is expanding the age groups it reaches, especially the "younger consumer," with spokespeople like Zendaya.