Dhanteras is an auspicious Hindu festival celebrated on the 13th lunar day of the Krishna Paksha (dark fortnight) in the month of Kartik. It is a time when Hindus traditionally purchase gold and other valuables to mark the occasion.

How are gold prices in India during Dhanteras 2025?

Leading jewelry brands in India, such as Malabar Gold & Diamonds, Joyalukkas, and Kalyan Jewellers, are offering 22K gold at Rs 11,865 per gram. The India Bullion and Jewellers Association (IBJA) also reports 24K gold priced at Rs 12,725 per gram.

Why is Dhanteras an important festival for Hindus?

Dhanteras is considered an auspicious time to purchase gold and other valuables, as it is believed to bring good luck, prosperity, and financial success for the coming year. The surge in gold sales during this festival reflects the cultural significance of the tradition for the Hindu community.

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Hindus Embrace Dhanteras Tradition, Boost Gold Sales

18 Oct

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Summary

Dhanteras on October 18, 2025 sees surge in gold purchases
Jewelers offer 22K gold at Rs 11,865 per gram
24K gold priced at Rs 12,725 per gram

Hindus Embrace Dhanteras Tradition, Boost Gold Sales

As Hindus in India prepare to celebrate the auspicious Dhanteras festival on October 18, 2025, a surge in gold purchases has been observed across the country. The traditional celebration of Dhanteras, which symbolizes prosperity and wealth, has led to a spike in demand for gold jewelry from leading brands.

Jewelers like Malabar Gold & Diamonds, Joyalukkas, and Kalyan Jewellers are offering 22K gold at a rate of Rs 11,865 per gram. The India Bullion and Jewellers Association (IBJA) has also reported varying prices based on the purity of gold, with 24K gold priced at Rs 12,725 per gram.

This annual tradition of buying gold during Dhanteras is deeply rooted in Hindu culture, as it is believed to bring good luck and financial success. The increased footfall in jewelry stores and the high demand for gold items reflect the significance of this festival for the Indian community.

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