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Hertz Joins Uber's Robotaxi Dream Team
30 Apr
Summary
- Hertz will manage asset operations for Uber's robotaxis.
- The service launches by end of 2026 in San Francisco Bay Area.
- Hertz establishes Oro Mobility for fleet management solutions.
Hertz has been announced as the fourth partner in Uber's upcoming luxury robotaxi service, which is slated for a late 2026 launch in the San Francisco Bay Area. This service will feature Lucid's Gravity SUVs integrated with Nuro's self-driving technology. Hertz will provide comprehensive vehicle asset management, including charging, maintenance, repairs, and cleaning, operating under its newly formed affiliate, Oro Mobility. This strategic move positions Hertz to capitalize on the shift towards commercially operated autonomous fleets.
Hertz's involvement signifies a step back into new mobility trends following its 2020 bankruptcy restructuring. While past large EV purchase agreements with Tesla and General Motors did not fully materialize, this fleet management venture aligns closely with Hertz's established expertise. Competitors like Avis already offer similar services to Waymo, suggesting a viable market for Hertz's Oro Mobility. Uber and Hertz plan to explore further expansion opportunities in 2027, with Uber having significant orders for Lucid vehicles.
