Home / Business and Economy / Hershey & Reese's Go Pure Chocolate By 2027!
Hershey & Reese's Go Pure Chocolate By 2027!
1 Apr
Summary
- Hershey will revert to classic pure chocolate recipes by 2027.
- Artificial colors to be phased out for natural alternatives by 2027.
- Changes align with product heritage despite ingredient criticisms.
By 2027, Hershey's and Reese's products will feature a return to their original pure milk and dark chocolate recipes. This significant ingredient change affects a small fraction of products, including certain mini cups and foil-wrapped shapes.
The Hershey Co. is also committed to removing all artificial colors from its entire product line by the end of 2027. These colors will be replaced with natural alternatives, ensuring vibrant candies like Reese's Pieces and Jolly Ranchers maintain their appeal.
This strategic shift, decided upon by CEO Kirk Tanner shortly after his appointment, aims to align the product portfolio with brand heritage. These changes precede public criticism regarding ingredient quality, underscoring a commitment to foundational brand values.
