Hasbro CFO Leverages AI for Faster Insights

CFOs are increasingly turning to artificial intelligence to manage the deluge of financial data they encounter. Gina Goetter, CFO and COO of Hasbro, highlighted at a recent summit how AI tools, including OpenAI's ChatGPT, help rapidly synthesize information from numerous sources like banker decks, enabling faster decision-making.

This adoption of AI is a company-wide initiative at Hasbro, with management actively promoting its day-to-day use. AI solutions such as Microsoft's Copilot and ChatGPT are becoming standard tools, with the company maturing in its application for core business processes. This strategic embrace aims to enhance efficiency and effectiveness across the organization.

Beyond information synthesis, AI is revolutionizing specific functions. Goetter noted that Hasbro's demand planning process has evolved from a spreadsheet-heavy manual effort to an almost entirely AI-driven system. This shift demonstrates AI's practical impact on operational efficiency within the 'play company'.