How many emails did Harry Stebbings send to Marc Benioff?

Harry Stebbings sent 53 cold emails over a year to secure an interview with Marc Benioff.

What are the key elements of Harry Stebbings' cold email strategy?

Stebbings' strategy focuses on clear subject lines, stating objectives early, providing credibility, and personalizing the message.

Can AI help with cold email personalization for guests like Marc Benioff?

Yes, AI can help quickly find lesser-known facts about recipients to personalize your outreach effectively.

Home / Business and Economy / VC's Secret: 53 Emails Secured Benioff Interview

VC's Secret: 53 Emails Secured Benioff Interview

22 Nov

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Summary

Harry Stebbings sent 53 cold emails over a year to secure an interview.
Effective cold emails require clarity, credibility, and personalization.
Persistence and personalization are key to landing high-profile guests.

VC's Secret: 53 Emails Secured Benioff Interview

Harry Stebbings, founder of 20VC, shared his meticulous cold email strategy that led to an interview with Salesforce CEO Marc Benioff. This significant achievement required 53 emails sent over the course of a year, highlighting the power of persistent outreach. Stebbings stressed that effective cold emailing is a skill that can be learned by focusing on key components.

The core of Stebbings' strategy involves crafting a clear, non-needy subject line and stating the email's purpose early on. He advocates for providing credibility by mentioning metrics like subscriber counts and notable past guests. Furthermore, he suggests personalizing emails, even to the point of offering gifts or referencing specific details about the recipient, a tactic he utilized with Benioff and now recommends using AI to discover unique facts.