Harley-Davidson Raises 2026 Guidance on Strong Q2

Harley-Davidson announced improved second-quarter results for 2026, prompting an upward revision of its full-year financial outlook. The company experienced its third consecutive year-over-year rise in North American retail motorcycle sales, with units sold increasing by 3% compared to the same period last year. Worldwide sales saw a 1% increase.

Motorcycle sales revenue climbed 9% to $848 million, contributing to a higher operating income of $72 million. Additionally, global dealer inventories are reportedly moving toward more balanced levels. However, Harley-Davidson Financial Services revenue fell 55% to $117 million, a planned outcome from the sale of loans to investment firms.

Despite a 6% overall revenue dip due to the financial services change, the core motorcycle business, under CEO Artie Starrs' 'Back to the Bricks' strategy, demonstrated progress and market share gains. This performance has enabled Harley-Davidson to raise its fiscal year guidance, now expecting increased sales volumes, shipments, and operating income.