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Gwyneth Paltrow Saves Tech Firm From Scandal
22 Nov, 2025
Summary
- Ryan Reynolds hired Gwyneth Paltrow for a PSA to address company scandal.
- The PSA aimed to shift focus from a toxic situation to the company's work.
- Former CEO and HR executive resigned following a viral concert moment.
Ryan Reynolds orchestrated an unusual response to a corporate scandal by enlisting Gwyneth Paltrow for a public service announcement (PSA). The move came after the former CEO of Astronomer and a senior HR executive faced national attention for a viral moment at a Coldplay concert.
Reynolds' company, Maximum Effort, produced the PSA, aiming to steer the narrative away from the 'toxic' public perception. The video featured Paltrow addressing the situation, seeking to highlight Astronomer's actual business functions and positive impact on customers.
This intervention occurred after the CEO and executive stepped down. Sources indicated the situation was devastating for families involved, though claims of an affair were denied.
