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Green SM Shakes Up LA: New EV Taxis Arrive
14 Oct
Summary
- Green SM launches its electric ride-hailing service in Los Angeles.
- The company employs drivers as full-time W-2 employees, differing from gig models.
- Green SM utilizes a fleet of VinFast electric SUVs for its operations.
Los Angeles now features a new all-electric ride-hailing option with the launch of Vietnam's Green SM. The company's distinct cyan vehicles will compete with existing ride services and autonomous taxis, arriving as Los Angeles expands transportation for the 2028 Olympic Games. Green SM emphasizes a commitment to service quality, leveraging its operational experience from other Asian and European markets.
The service began operations on Tuesday, marking Green SM's debut in the United States. A key differentiator is its employment model, where all drivers are full-time, W-2 employees, contrasting with the independent contractor model favored by Uber and Lyft. Green SM believes this approach enhances driver stability and pride in their profession.
Initially, Green SM will deploy 500 VinFast electric SUVs and 500 drivers, covering Los Angeles County and extending to Orange County. While not yet approved for Los Angeles International Airport, the ride costs are expected to be competitive with premium ride-hailing options. This launch also provides VinFast, a Vietnamese automaker transitioning to EVs, potential exposure in the U.S. market.
