What is Greaves Cotton's new business strategy?

Greaves Cotton's new strategy is called Greaves.Next, focusing on diversification and customer engagement.

How is Greaves Cotton diversifying its business?

Greaves Cotton is investing in closer customer engagement and expanding beyond its traditional single-product segment reliance.

What was Greaves Cotton's main product in 2016?

In 2016-17, Greaves Cotton was largely dependent on engines for three-wheeler autorickshaws.

Home / Business and Economy / Greaves Cotton Shifts Gears: A New Growth Strategy Unveiled

Greaves Cotton Shifts Gears: A New Growth Strategy Unveiled

24 Nov

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Summary

Greaves Cotton, over 165 years old, is transforming its business model.
The company is moving beyond its former reliance on autorickshaw engines.
A new strategy focuses on customer engagement and product diversification.

Greaves Cotton Shifts Gears: A New Growth Strategy Unveiled

Greaves Cotton, a venerable engineering company with more than 165 years of operation, is actively redefining its future through an initiative called Greaves.Next. This strategic shift marks a significant departure from its historical dependence on a single product category, specifically autorickshaw engines, which dominated its portfolio around 2016-17.

The company's leadership has steered Greaves Cotton towards a more diversified approach. This transformation involves substantial investments in deepening customer relationships and expanding its product base. The goal is to create a more resilient and forward-looking business model.

This strategic pivot is designed to ensure sustained growth and relevance in a dynamic market. By moving beyond its traditional strengths, Greaves Cotton aims to capture new opportunities and enhance its competitive position for the long term.