Why are Asus and Gigabyte increasing GPU prices?

Asus and Gigabyte are increasing GPU prices due to a shortage of NAND flash chips, which are essential for graphics card memory.

How much will graphics card prices increase?

Prices for some graphics cards are expected to increase by up to 15%, with the exact amount depending on VRAM capacity.

Will AMD and Nvidia also raise GPU prices?

AMD and Nvidia have not announced direct price hikes, but their board partners like Asus and Gigabyte are implementing increases.

Home / Business and Economy / GPU Prices Soar: Asus & Gigabyte Hike Costs Up to 15%

GPU Prices Soar: Asus & Gigabyte Hike Costs Up to 15%

20 Jan

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Summary

Graphics card prices may increase by up to 15% by end of January.
NAND flash chip shortages are impacting memory availability.
Price hikes are expected to be tied to VRAM capacity.

GPU Prices Soar: Asus & Gigabyte Hike Costs Up to 15%

Graphics card prices are expected to increase by up to 15% by the end of January, according to reports from Taiwan. Board partners like Asus and Gigabyte are reportedly planning these hikes for their upcoming RX 9000 and RTX 50-series graphics cards.

This potential price adjustment is largely attributed to a severe shortage of NAND flash chips. The scarcity of these essential memory components is impacting a wide range of technology manufacturers, including global giants like Apple and Samsung.

The report suggests that the extent of the price increase will correlate with VRAM capacity. Graphics cards equipped with 16GB or more of VRAM could face the full 15% increase, whereas models with 8GB might see a more modest 10% rise.