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Google & Sea Forge AI Alliance for E-commerce
19 Feb
Summary
- Google and Sea Ltd partner on AI tools for e-commerce.
- AI agentic shopping prototype to be explored on Shopee.
- AI solutions will transform game development productivity.
Alphabet Inc's Google and Southeast Asian conglomerate Sea Ltd have forged a new strategic partnership focused on developing advanced artificial intelligence tools. This collaboration aims to enhance Sea's popular e-commerce and gaming offerings.
The two companies will jointly explore the creation of an AI agentic shopping prototype. This innovative tool is intended for use on Sea's e-commerce platform, Shopee, signaling a significant step in leveraging AI for online retail.
Furthermore, Google and Sea's gaming division, Garena, will implement AI solutions designed to transform game development productivity. This initiative highlights the growing trend of tech firms monetizing AI capabilities through enhanced functionalities and complex workflow management.
This partnership builds on previous collaborations, including a 2024 tie-up between Shopee and Google's YouTube in the Southeast Asian e-commerce market, demonstrating an ongoing commitment to leveraging technology for market growth.
