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Creator Economy Fuels New Media Venture
26 May
Summary
- Goalhanger Ventures invests in Invisible Media's platform.
- Partnership aims to expand sports creator brand Backyard Cricket.
- Goalhanger provides infrastructure for creator-led businesses.
Goalhanger Ventures has initiated its investment activities by backing Invisible Media, a creator-led business operating the digital media platform and YouTube channel Invisible Hand. This move is accompanied by a strategic partnership with Backyard Cricket, a sports content creator brand. Invisible Media focuses on producing visually engaging and accessible content that dissects the dynamics of markets, global power, and national economies, while also developing specialized formats like 'The Invisible Game.'
The investment from Goalhanger Ventures will provide financial backing and strategic guidance to both Invisible Media and Backyard Cricket. This support is designed to foster growth in areas such as production capabilities, the development of longer-form video content, commercial partnerships, and merchandise. Both entities will share in the commercial benefits derived from these expanded opportunities. Goalhanger's co-founder emphasized the firm's commitment to empowering exceptional creator-led businesses by providing them with the necessary infrastructure for expansion without compromising their distinct identities.
This initiative follows a recent minority investment in Goalhanger by The Chernin Group (TCG), which also secured a seat on Goalhanger's board. Goalhanger is recognized for its popular podcast series, including titles focused on history, politics, and football, and is set to launch its first daily show on Netflix, 'Lineker's Rest is Football,' coinciding with the World Cup.
