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Global Smartphone Shipments Rise 2% Amidst Economic Surge
12 Jan
Summary
- Global smartphone shipments increased by 2% year-on-year in 2025.
- Apple secured the top market share with 20% in 2025.
- Future smartphone market in 2026 may soften due to chip shortages.
Global smartphone shipments experienced a 2% year-on-year growth in 2025. This expansion was primarily fueled by robust demand and improving economic conditions observed in key emerging markets across the globe.
Apple emerged as the market leader, capturing a 20% market share. The company's strong performance was attributed to consistent demand in emerging and mid-tier markets, alongside the successful sales of its iPhone 17 series.
Looking ahead to 2026, industry analysts predict a potential softening of the global smartphone market. This forecast is largely influenced by anticipated chip shortages and increasing component costs, as chip manufacturers are expected to prioritize the production of AI data centers over mobile devices.
