Emerging Markets Unlock Crypto's True Potential

Crypto adoption is strongest in emerging markets across Africa, Asia, and Latin America, yet these regions face significant obstacles in converting local currency to digital assets. High fees, low trust, and slow settlement times plague simple transactions. For instance, a $50 transaction in Nigeria can incur 10% in fees through international gateways, hindering the vision of borderless finance.

In countries battling high inflation like Argentina and Turkey, stablecoins offer a crucial hedge against currency devaluation. Simultaneously, mobile money platforms such as M-Pesa in Kenya are becoming conduits for crypto, facilitating remittances and commerce. The Philippines sees crypto as a faster, cheaper alternative for its substantial remittance market, where traditional channels incur high fees.

Companies like TransFi are crucial infrastructure, bridging traditional finance and crypto in over 100 countries. By offering fiat-to-crypto on-ramps and payments via local methods, they improve onboarding, ensure compliance, and increase conversion rates. This hyperlocal strategy benefits businesses with faster settlements and access to previously excluded customer segments, positioning them to capitalize on the crypto on-ramp market's projected annual growth of 17.8%.