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Oscar the Grouch Loves Trash, and So Does Glad!
2 Dec
Summary
- Glad revived its iconic "Don't Get Mad. Get Glad!" slogan.
- Oscar the Grouch stars in a new musical campaign celebrating trash.
- The collaboration aims to reframe trash disposal as joyful, not a chore.
Glad has reintroduced its memorable "Don't Get Mad. Get Glad!" campaign, this time featuring a unique collaboration with Sesame Street's Oscar the Grouch. The new advertising spot showcases Oscar and the entire city embracing trash, set to a remixed version of his iconic "I Love Trash!" song.
This partnership aims to shift perceptions, positioning trash disposal not as a dreaded chore but as a positive experience, thanks to Glad's products. Both Glad and Sesame Workshop expressed enthusiasm for the collaboration, highlighting how Oscar's iconic love for trash made him a perfect fit.
Sesame Workshop emphasized that all collaborations align with their core mission to help children grow smarter, stronger, and kinder. They believe their characters, like Oscar, can deliver important messages in unique and engaging ways, making this campaign a joyful celebration of an iconic character.
