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AI Transforms Holiday Shopping: Chatbots Guide Choices
26 Nov
Summary
- 87% of shoppers plan to spend the same or more this holiday season.
- 76% of consumers feel overwhelmed by product choices, favoring AI.
- Gen AI adoption for shopping assistance jumped to 66% in three months.
Consumer spending is projected to remain steady or increase for the upcoming holiday season, with 87% of shoppers indicating their intent to spend at least as much as last year. This uptick in planned expenditure is largely attributed to increased pricing rather than a rise in purchased units. Millennials and Gen X are expected to spend significantly, though this is influenced by inflation.
The overwhelming abundance of product choices and promotions is leading to decision fatigue among 76% of consumers. To navigate this, shoppers are increasingly turning to Generative AI tools. The adoption of these AI assistants has dramatically risen to 66% in the past three months, up from 39% a year ago, highlighting their growing role in product discovery and research.
Retailers are adapting to this new landscape, where being found through AI-powered recommendations is crucial. Physical stores also retain importance, with three in ten consumers still valuing them for inspiration and tactile experiences. Additionally, the well-being of retail staff is a growing concern, as 70% of frontline workers report stress heading into the busy holiday period.
