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FMCG Major Expands Reach, Bets Big on Sattu's Revival
2 Apr
Summary
- Ganesh Consumer Products targets expansion into Delhi and Varanasi markets.
- The company is boosting distribution across eastern and northeastern India.
- Cricketer Ravindra Jadeja is now the brand ambassador for Ganesh Foods.
Kolkata-based Ganesh Consumer Products is embarking on a significant expansion, targeting northern Indian markets including Delhi and Varanasi. The company is also intensifying its distribution network across eastern and northeastern regions, encompassing Odisha, Bihar, Jharkhand, and the northeast.
This strategic growth is largely driven by a renewed focus on sattu, a product the company views as a natural energy drink. Director Devansh Mimani highlighted the campaign's aim to make sattu relevant and accessible to a younger demographic.
Alongside market expansion, Ganesh Consumer Products has appointed cricketer Ravindra Jadeja as its new brand ambassador. The company is committed to scaling its business through multiple channels, including general trade, modern retail outlets, and e-commerce platforms.
