What is Ford's new electric pickup truck expected to cost?

The new electric pickup truck from Ford is expected to have a target price of $30,000.

Where will Ford's new electric pickup truck be manufactured?

The new electric pickup truck will be manufactured in Louisville, Kentucky.

What is the significance of Ford's Universal Electric Vehicle platform?

The Universal EV platform is designed to underpin a family of affordable electric vehicles sold around the world, starting with the new mid-sized pickup.

Home / Business and Economy / Ford's Secret EV Pickup: $30K & Radical Design

Ford's Secret EV Pickup: $30K & Radical Design

6 Feb

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Summary

Ford teased a new electric pickup starting at $30,000.
The truck is built on a new global EV platform for affordable cars.
It will be manufactured in Louisville, Kentucky, creating thousands of jobs.

Ford's Secret EV Pickup: $30K & Radical Design

Ford is moving forward with an ambitious new electric vehicle project, despite potential changes to its F-150 Lightning. CEO Jim Farley recently unveiled details about a new electric pickup truck built on the automaker's Universal Electric Vehicle platform. This platform is designed to underpin a range of affordable EVs globally.

The initial vehicle from this platform will be a mid-sized electric pickup truck for the U.S. market. Production is scheduled to begin next year at Ford's Louisville, Kentucky facility, with a projected starting price of $30,000. Ford is investing significantly in this initiative, with $5 billion allocated, including $2 billion for the Louisville plant and $3 billion for the BlueOval battery plant.

Ford is focusing on technological advancements, particularly in aerodynamics and production efficiency. Farley highlighted efforts to optimize the truck's aerodynamics and noted that new unicasting techniques condense over 146 parts into just two, simplifying manufacturing. The company anticipates the expanded Louisville facility will create or secure nearly 4,000 direct jobs.