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Ford's $25K SUV: A Boxy Blast From the Past?
11 Aug
Summary
- Ford is developing a new, affordable SUV priced at $25,000.
- The vehicle will feature both hybrid and nonhybrid powertrains.
- Early mockups suggest a boxy, wide design reminiscent of the first-generation Escape.
Ford is reportedly developing a new SUV with an anticipated price point of $25,000. This vehicle is expected to become Ford's most affordable offering toward the end of the decade. Early design mockups revealed to dealers showcase a boxy, wide aesthetic, drawing comparisons to the first-generation Ford Escape.
The forthcoming SUV will not utilize Ford's Universal EV platform, instead offering both hybrid and traditional nonhybrid powertrains. It is projected to slot beneath the Ford Maverick in the company's current vehicle hierarchy. Production of an unnamed hybrid crossover is slated to begin in 2029 at the Hermosillo Assembly Plant in Mexico.
The conceptual sketches provided are in the early stages of design, with much work remaining before a prototype is road-ready. If the final design echoes the proportions of the original Escape, it would align with current subcompact SUVs like the Chevrolet Trax and Kia Seltos, potentially placing its $25,000 price tag competitively within that segment.
