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Ford Puts Eyes-Off Driving in $30K EV by 2028
8 Jan
Summary
- Ford plans affordable eyes-off driving tech by 2028.
- New system will debut on a mainstream $30,000 EV.
- Ford aims to put new technology where volume and accessibility are.
Ford is set to launch its innovative eyes-off driving technology in 2028, marking a significant step in the race toward autonomous vehicles. This advanced system will be integrated into an upcoming all-electric vehicle with an anticipated price tag of around $30,000, making it accessible to a wider consumer base.
This strategic decision to debut the technology on a mainstream model, rather than a premium one, signals a shift in Ford's approach to technological deployment. Doug Field, Ford's Chief EV, Digital, and Design Officer, emphasized that the company's strategy is to "put our best and newest technology where the volume is and where the accessibility is."
The vehicle featuring this new system will be built on Ford's adaptable "Universal EV platform." The first model expected from this platform is a midsize pickup truck slated for release in 2027, paving the way for subsequent vehicles, including the one equipped with the eyes-off driving capabilities.
