Home / Business and Economy / Foot Locker Adds Salomon to Shelves for Back-to-School
Foot Locker Adds Salomon to Shelves for Back-to-School
15 Jul
Summary
- Foot Locker will offer Salomon sneakers starting July 19.
- The collection features XT-6, XT-6 GTX, and XT-Whisper models.
- Prices will range from $145 to $200 per pair.
Foot Locker is enhancing its retail strategy by introducing Salomon footwear to its selection, coinciding with the vital back-to-school shopping period. As of July 19, a curated assortment of Salomon's prominent sneaker models will be accessible at select Foot Locker locations and on the company's online platform.
The featured Salomon sneakers include the XT-6, XT-6 GTX, and XT-Whisper styles, catering to both men and women. These will be priced between $145 and $200, offering customers a new range of athletic and lifestyle footwear options. This partnership signifies a strategic move by Foot Locker to diversify its merchandising.
Michelle Wang, senior vice president and chief merchant at Foot Locker, indicated that this collaboration has been in development for a significant duration. The timing of the launch, especially with Salomon's increased presence in North America and specifically New York, was a key factor, resonating with Foot Locker's urban roots.
