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FMCG Demand Rebounds in Q2 as Supply Chains Normalize
16 Nov
Summary
- FMCG sales volume increased 4.7% year-on-year in July-September
- Household care and personal care categories saw strong growth
- Companies anticipate volume-driven growth in the second half of the fiscal year
According to the latest data, consumer demand for household products and groceries saw a strong revival in the second quarter of 2025. FMCG sales volume increased 4.7% year-on-year during the July-September period, up from 3.6% in the previous quarter and outpacing the 4% expansion seen a year earlier.
The growth was led by the household care category, which saw a 6.1% increase, with washing liquids sales surging 61% and fabric conditioners up by 15%. The personal care segment also strengthened, with skin creams up 14%, hair conditioners 19%, and hair dyes 11%. Within the food and beverages category, which accounts for three-fourths of the overall FMCG market, sales of noodles and salty snacks each increased 6%, while edible oils saw a 3% growth.
Companies anticipate this volume-driven growth to continue into the final quarter of the fiscal year as supply chains normalize. The industry expects the trend to be supported by factors such as cooling commodity prices, no increase in fuel costs, and potential income tax benefits for consumers.
