Home / Business and Economy / Fi Shuts Down Banking Services, Pivots to AI
Fi Shuts Down Banking Services, Pivots to AI
12 Mar
Summary
- Fi is discontinuing banking services on its platform after four years.
- Customers must now access savings accounts via Federal Bank's app.
- The startup is shifting strategy to focus on deep technology and AI.

Indian neobank Fi has announced the discontinuation of its banking services, directing its customer base to access their savings accounts exclusively through Federal Bank's mobile application. This change affects over 3.5 million users who have utilized Fi's platform since its launch in 2021. The partnership between Fi and Federal Bank is ending as part of a business realignment.
Founded in 2019 by former Google Pay India executives, Fi aimed to provide digital savings accounts and money management tools. While the consumer banking interface is being phased out, Fi is not ceasing operations entirely. The company is strategically realigning to concentrate on developing advanced technology solutions, including artificial intelligence systems, for startups and large enterprises.
New users can no longer open accounts through the Fi app, with the platform now indicating the unavailability of this service. This strategic pivot marks a significant transition for the fintech startup, which had previously raised substantial funding to support its consumer banking ambitions.




