Home / Business and Economy / Fanatics Enters Entertainment With Major Studio Launch
Fanatics Enters Entertainment With Major Studio Launch
13 Jan
Summary
- Fanatics Studios will produce live events, films, and original series.
- It has secured nine-figure revenue for its first year.
- Deals include partnerships with LA28, ESPN, WWE, and MLB.
Fanatics, led by Michael Rubin, is making a significant foray into the entertainment industry with the establishment of Fanatics Studios. This new joint venture, in partnership with OBB Media, aims to produce a diverse array of content, including live events, unscripted and scripted series, feature films, and digital media. The studio anticipates generating over nine figures in revenue within its first year of operation.
Fanatics Studios has already secured substantial partnerships with key players in sports and entertainment. These include a strategic alliance with the LA28 Olympic and Paralympic Games for content creation, a major deal with ESPN for the 2026 ESPY Awards and ongoing content production, and collaborations with WWE and MLB for various digital shows, podcasts, and docuseries. These agreements underscore the studio's ambitious scope and immediate market impact.
Michael D. Ratner, founder and CEO of OBB Media, will lead Fanatics Studios, emphasizing a focus on creating impactful intellectual property that benefits from the Fanatics ecosystem. The venture's strategy involves developing repeatable franchises and formats with long-term value, exemplified by upcoming projects such as a docuseries on Tom Brady's return to flag football and content surrounding the 2026 World Baseball Classic. Fanatics aims to enhance the fan experience by connecting them more deeply with sports, players, and cultural moments through this new content arm.
