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Egg-cellent idea: Family bakery rises from honesty box
18 Nov
Summary
- A family transformed egg surplus into an award-winning bakery.
- The bakery began as an honesty box in July 2023.
- A physical bakery was opened in November 2024.
A family's simple solution for surplus eggs has unexpectedly led to the creation of a highly successful, award-winning bakery. What began with an honesty box outside their home in Shropshire has flourished into a beloved local business. The Steele family, with Rachael's baking passion and Joe's background as a butcher and hobby baker, launched their honesty box initiative in July 2023. This venture rapidly gained traction, with demand spilling over into direct customer requests and wholesale inquiries. The overwhelming response from the community and social media buzz prompted the family to take a significant step. Just over a year after starting with the honesty box, they opened a dedicated brick-and-mortar bakery in November 2024, marking a swift and successful transition.
