What did Jeff Bewkes say about Netflix in 2010?

Jeff Bewkes compared Netflix's threat to the "Albanian army" taking over the world.

Why is the Netflix-Warner Bros. Discovery deal controversial?

Industry groups like the Producers Guild of America and SAG-AFTRA have expressed concerns over the acquisition.

What are Netflix's plans for Warner Bros. Discovery assets?

Netflix plans to maintain current operations, support theatrical releases, and retain most employees.

Home / Business and Economy / Ex-CEO Admits Underestimating Netflix Threat

Ex-CEO Admits Underestimating Netflix Threat

6 Dec, 2025

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Summary

Former Time Warner CEO Jeff Bewkes downplayed Netflix's threat 15 years ago.
Bewkes' 2010 'Albanian army' quote resurfaced amid Netflix's WBD bid.
Industry groups have raised concerns about the Netflix-WBD acquisition.

Ex-CEO Admits Underestimating Netflix Threat

Jeff Bewkes, the former CEO of Time Warner, has acknowledged underestimating Netflix's significant threat over a decade ago. His dismissive 2010 comment comparing Netflix to the "Albanian army" taking over the world has resurfaced following Netflix's acquisition of Warner Bros. Discovery (WBD).

Bewkes explained his flippant remark stemmed from a reluctance to admit Netflix's growing power, especially after Time Warner's own struggles with digital distribution. This retrospective admission comes as the recent Netflix-WBD mega-deal faces considerable industry criticism from various guilds and unions concerned about its implications.

Despite widespread concerns, Netflix has assured stakeholders that Warner Bros.' operations, including film releases, will be maintained and strengthened. WBD CEO David Zaslav expressed optimism about the acquisition, highlighting the complementary nature of the businesses and the intention to retain most employees.

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