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Asia Powers Europe's Tourism Growth in 2026
18 Feb
Summary
- Chinese arrivals to Europe will rise 28% this year.
- Indian arrivals to Europe are projected to climb 9%.
- American traveler growth to Europe is expected to slow.
Europe is poised for continued tourism growth in 2026, with international arrivals projected to increase by 6.2%. This expansion will be significantly driven by a substantial rise in travelers from China and India. Chinese arrivals are expected to surge by 28% compared to 2025, while Indian arrivals are forecasted to climb by 9%.
This influx is anticipated to compensate for a potential deceleration in growth from American tourists. Post-pandemic travel from the U.S. to Europe had seen robust increases, but a recent survey indicates a less enthusiastic outlook for 2026, influenced by economic concerns and geopolitical instability. Travel from the Americas is now only expected to grow by 4.2%.
Despite a tempering of interest from core American travelers, Europe's tourism sector remains resilient, focusing on high-value experiences. Travel spending in Europe is predicted to rise by 9.7% in 2025. Major European carriers are observing a steady increase in bookings for premium offerings, aligning with the trend of tourists seeking more immersive and flexible journeys.
