What is the EU investigating Google Search for?

The EU is investigating Google Search for allegedly demoting commercial content from news media sites, which could lead to a "loss of visibility and revenue" for publishers.

How does the EU say Google must treat news publishers on its search engine?

The EU says under the Digital Markets Act, Google must provide "fair, reasonable and non-discriminatory conditions of access" to news publishers' websites on Google Search.

Why is the EU taking action to protect traditional media?

The EU says it is compelled to take steps to protect traditional media, which is now competing in the online marketplace, given recent threats to media funding and the rise of AI.

Home / Business and Economy / EU Launches Probe into Google Search's Alleged Unfair Demotion of News Media Content

EU Launches Probe into Google Search's Alleged Unfair Demotion of News Media Content

13 Nov

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Summary

EU investigating Google Search for demoting commercial content from news media
Concerns over "loss of visibility and revenue" for publishers due to Google's anti-spam policy
EU says Google must provide "fair, reasonable and non-discriminatory" access to publishers

EU Launches Probe into Google Search's Alleged Unfair Demotion of News Media Content

The European Union has launched an investigation into Google Search over concerns that the US tech company has been "demoting" commercial content from news media sites. The EU's executive arm announced the probe after monitoring found certain content created with advertisers and sponsors was being given such low priority by Google that it was effectively no longer visible in search results.

European Commission officials say this potentially unfair "loss of visibility and of revenue" to media owners may be a result of Google's anti-spam policy. Under the EU's Digital Markets Act, Google must apply "fair, reasonable and non-discriminatory conditions of access to publishers' websites on Google Search." The commission will now ask publishers to submit evidence of any impacts to their traffic and revenues due to suspected breaches of these fair practices.