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Emraan Hashmi Stars in New Appliance Launch
13 Mar
Summary
- Emraan Hashmi is the new brand ambassador for AGREYAS.
- AGREYAS is a new consumer appliances brand by Raj Cooling Systems.
- The brand will offer air conditioners, washing machines, and geysers.
Actor Emraan Hashmi has become the brand ambassador for AGREYAS, a newly introduced consumer appliances brand by Raj Cooling Systems. This launch signifies Raj Cooling Systems' strategic entry into India's burgeoning home appliances sector, broadening its business from existing cooling solutions.
AGREYAS will offer a range of products including air conditioners, washing machines, and geysers. The brand intends to position itself in the mid-premium category, emphasizing appliances that blend advanced technology with energy-efficient performance.
This collaboration was facilitated by Zoommantra Productions, with actor-filmmaker Rohit Roy contributing to the brand's communication strategy. AGREYAS aims to meet the evolving expectations of modern Indian consumers.
AGREYAS products will be available through e-commerce platforms, retail outlets, and a dealer network in urban and semi-urban areas across India.
