Home / Business and Economy / Elitecon Strikes $60M Tobacco Deal with South Africa's World Class 77
Elitecon Strikes $60M Tobacco Deal with South Africa's World Class 77
28 Sep
Summary
- Elitecon inks a 12-month supply deal worth up to USD 60 million.
- The agreement expands Elitecon's global reach to South Africa.
- Deal is anticipated to create 200 jobs at the Nashik facility.
Elitecon International has entered into a 12-month Product Supply Framework Agreement with World Class 77, a South African company based in Boksburg. This significant deal is valued at up to USD 60 million.
The agreement will involve supplying tobacco products manufactured at Elitecon's Nashik facility. This strategic move expands Elitecon's international network, which already includes operations in the UAE and Singapore, and sales across more than 50 countries.
Elitecon anticipates that this partnership will create around 200 additional jobs at its Nashik plant. Furthermore, it is expected to sustain employment for over 1,000 people across its extensive supply chain.
This marks the first major international agreement since Elitecon's board and management were reconstituted between July and August 2026. This period saw the return of Vipin Sharma as Executive Director and the appointment of Pradeep Kumar as Managing Director.
